The Strategists
Your fractional SEO team
Fractional SEO is run by two senior strategists, Bruno Pedro and Taylor Kimball, who work directly on client accounts rather than handing engagements off to junior staff. Between them, they bring more than two decades of B2B and SaaS SEO experience. See how that experience translates into results in our case studies, or read what the fractional model actually means.
Meet the team
Bruno Pedro & Taylor Kimball
Senior fractional SEO strategists, each embedded directly on client accounts.
- BP
Bruno Pedro
Senior SEO Strategist
Bruno leads SEO strategy for B2B and SaaS companies where organic traffic exists but isn't converting into pipeline. He works directly with marketing and revenue leaders to rebuild content architecture around buyer intent, close technical gaps that quietly cap growth, and set a roadmap the rest of the team can execute against with confidence.
Experience
12+ years
Specialties
Technical SEO, Content architecture, Pipeline attribution
Industries
B2B SaaS, Enterprise software, Marketplaces
“SEO doesn't stall because teams can't execute. It stalls because no one owns the strategy behind the execution.”
Connect on LinkedIn - TK
Taylor Kimball
Senior SEO Strategist
Taylor specializes in aligning SEO roadmaps with revenue goals for growth-stage B2B and e-commerce teams. Her background spans in-house leadership and agency strategy, which means she knows exactly where fractional engagements tend to break down, and how to structure the cadence, briefs, and reviews so they don't.
Experience
10+ years
Specialties
SEO roadmapping, Content briefs, Performance analysis
Industries
B2B SaaS, D2C e-commerce, Professional services
“The best SEO programs feel less like a vendor relationship and more like a seat at the table.”
Connect on LinkedIn
Some of the amazing clients we've worked with
- Northwind Cloud
- Ledgerly
- Parallel Data
- Havenstack
- Origin Metrics
How we work
What working together looks like
Weekly
Async check-ins on active work: content in progress, technical fixes, and anything blocking momentum.
Biweekly
A working session to review progress, adjust priorities, and unblock decisions before they slow things down.
Quarterly
A strategic review of performance against pipeline goals, and a reset of the roadmap for the next quarter.
This isn't a hand-off-and-report retainer. We work embedded in your team's actual decisions: in planning conversations, in prioritization calls, in the moments where strategy either holds or gets abandoned under deadline pressure. See the results this approach has produced.
Let's talk
Ready to work with us?
Tell us about your team and where SEO stands today. We'll come prepared, not with a pitch.