Fractional SEO Strategy
A fractional SEO strategist for B2B teams, without the full-time hire
A fractional SEO strategist gives your team senior SEO leadership, embedded part-time instead of hired full-time. Most B2B companies already have content and traffic. Very few have SEO that generates pipeline, and that gap almost always comes down to ownership, not execution.
Some of the amazing clients we've worked with
- Northwind Cloud
- Ledgerly
- Parallel Data
- Havenstack
- Origin Metrics
Defining the model
What fractional SEO actually means
A fractional SEO strategist is a senior practitioner who owns your SEO strategy on a part-time, embedded basis: the same strategic ownership as a full-time hire, sized to what your team actually needs right now.
| Model | What you get | Where fractional has the edge |
|---|---|---|
| Fractional strategist | Senior-level ownership of SEO strategy, embedded in your team's decisions, at a fraction of full-time cost. | Strategic ownership without the 6-12 month hiring cycle or the risk of a single point of failure. |
| Agency | Execution capacity (content production, link building, technical fixes) managed by an account team. | Good for scaling execution, but strategy is often generalized across many clients, not owned for yours. |
| Full-time hire | A dedicated in-house owner, fully immersed in your product and team, on payroll indefinitely. | Right for later-stage teams with budget for $150K+ and the runway to hire, ramp, and retain. |
The strategists
Who you'll work with
Two senior fractional SEO strategists, each with 10+ years of B2B and SaaS experience, working directly on your account.
- BP
Bruno Pedro
Senior SEO Strategist
Bruno leads SEO strategy for B2B software companies, focused on turning organic traffic into qualified pipeline.
Experience
12+ years
Specialties
Technical SEO, Content architecture, Pipeline attribution
Industries
B2B SaaS, Enterprise software, Marketplaces
“SEO doesn't stall because teams can't execute. It stalls because no one owns the strategy behind the execution.”
- TK
Taylor Kimball
Senior SEO Strategist
Taylor specializes in aligning SEO roadmaps with sales and revenue goals for growth-stage B2B teams.
Experience
10+ years
Specialties
SEO roadmapping, Content briefs, Performance analysis
Industries
B2B SaaS, D2C e-commerce, Professional services
“The best SEO programs feel less like a vendor relationship and more like a seat at the table.”
Why SEO stalls
The real problem inside most B2B companies
Most B2B marketing teams can produce content. Many can even execute a technical SEO checklist. What they don't have is someone accountable for whether any of it adds up to a strategy: someone deciding what to prioritize, why, and how it ties back to pipeline.
Without that ownership, SEO becomes a series of disconnected tasks: blog posts written to a calendar, audits that produce tickets no one prioritizes, rankings tracked without a clear tie to revenue. A fractional strategist closes that gap, not by doing more work, but by deciding which work actually matters. See how this played out for a B2B software company in our case studies.
Where we focus
The services
SEO Strategy & Roadmap
A prioritized, quarter-by-quarter roadmap tied to pipeline goals, not just traffic targets.
Content Architecture
Site structure and topic clusters built around how your buyers actually search and evaluate.
Technical SEO
Crawlability, indexation, site speed, and structured data: fixed and monitored, not just audited once.
Pipeline Alignment
SEO work mapped to funnel stage and sales priorities, so organic growth shows up in pipeline reporting.
Content Briefs & Direction
Briefs that give writers a clear point of view, not just a keyword and a word count.
Performance & Iteration
Regular reviews that turn ranking and traffic data into the next round of decisions.
What you receive
Deliverables
SEO audit
A full read on technical health, content gaps, and competitive position.
Content architecture
Topic clusters and site structure mapped to buyer intent.
SEO roadmap
A prioritized plan with clear owners and timelines.
Content briefs
Direction-rich briefs your writers can execute without back-and-forth.
Performance reviews
Regular check-ins on what's working and what needs to change.
Strategic direction
An ongoing point of view on where SEO fits in the broader growth plan.
Want a preview of what this looks like for your site? Ask about a sample SEO audit.
How we work
What working together looks like
Weekly
Async check-ins on active work: content in progress, technical fixes, and anything blocking momentum.
Biweekly
A working session to review progress, adjust priorities, and unblock decisions before they slow things down.
Quarterly
A strategic review of performance against pipeline goals, and a reset of the roadmap for the next quarter.
This isn't a hand-off-and-report retainer. We work embedded in your team's actual decisions: in planning conversations, in prioritization calls, in the moments where strategy either holds or gets abandoned under deadline pressure. Curious what that's like day to day? Meet the strategists.